You visit a photographer’s website — beautiful portfolio, clear message —
and then nothing about pricing.
Only that familiar line: “Contact for details.”
It’s something I’ve noticed for years.
And I’ve always wondered — why is it so common to hide your rates?
Fear, uncertainty, and habit
For many photographers, it starts with fear.
Fear that publishing a number will scare away a potential client.
Or uncertainty — when you’re still learning to value your own time and work.
Sometimes it’s simply habit: “Everyone in the industry does it this way.”
But this lack of transparency often creates confusion — for both sides.
Clients don’t understand what to expect, and photographers end up negotiating from a place of insecurity rather than professionalism.
A story that stayed with me
Recently, I spoke with a beginner photographer.
He told me:
“I have a client from a big company. They can afford a lot… I just don’t know what price to say.”
And that’s where it begins — this quiet distortion of values.
When we start deciding our worth not by the quality of our work,
but by someone else’s wallet.
That’s the moment when trust begins to fade — both ours and the client’s.
Why I believe in transparency
For me, open pricing isn’t about showing numbers.
It’s about clarity, respect, and confidence.
When clients can see your structure and understand your logic,
it builds trust before the first message is even sent.
If I expect openness from my clients — in their goals, expectations, and communication —
it feels only fair to be open myself.
So yes, my photography rates are public.
Not because it’s easy,
but because it’s right.
You can always see my current pricing directly on my website.
Transparency is part of how I work — and how I build lasting collaborations.
Transparency as part of professionalism
Whether it’s event photography, corporate portraits, or conference coverage,
honest pricing helps create mutual respect and realistic expectations.
Clear communication saves time — and builds relationships that last beyond a single project.
For me, that’s what professionalism looks like.